Buell n'est plus
Posted: Thu Oct 15, 2009 5:05 pm
La récession a aussi frappé le monde de la moto... Buell doit fermer ses portes
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Dommage, ça avait l'air de bonnes machines, et j'aimais bien leur look en général.Harley-Davidson has just announced its third-quarter results, and things aren't quite as bad as they could have been... but we'll get to that in a moment. The big bombshell is that the Buell brand is being discontinued and the American motorcycle manufacturer will sell off its share in MV Agusta.
Buell explains that HD will continue to honor the full factory warranty on his motorcycles and thanks his dealership body and loyal customers for their support over 20 years of producing offbeat American sportbikes. Roughly 180 jobs will be lost within the Buell organization and HD will also immediately begin the work of selling its recently-acquired stake in MV Agusta.
So, back to Harley's third-quarter performance. Revenue from motorcycle sales came to $803.3 million, down 22.1% compared to the the third quarter of 2008. A total of 54,236 Harley-Davidson motorcycles were shipped worldwide, down 27.4 percent. Another $300 or so million was made off apparel and merchandise sales.
